Struggling with analysing? Well this is the perfect place for student that takes a media or business course in high school. This blog will ensure you guidance on how to analysis adverts and how adverts use powerful language to target specific audiences, either by reducing or enhancing power through technical terms.
Fist off I would like to start my blog with explaining what Advertisement jargon is.
For students that don’t know Jargon is a special word or expression used by a certain group of people that only they can understand, for example each profession has their own way of speaking kind of like their own language.
All groups or professions have their own jargon depending what your trying to get across to the other person. In the adverting industry their goal is to advertise and sell a certain product to a certain group of people and get them interested. Therefore they will have to use a certain type of language to make sure their target audience understands and is interested. Depending whom your targeting, the advert will most likely not have big technical terms like medical terms because none of us would understand it.
While analysing an advert and the use of language used remember to use the correct technical terms just like how the advert does!
Examples of how to analysis existing adverts in a media or business students view:
What are the effects and why is it powerful?
This is a Nike Advert above where it’s showing their log and their famous slogan “Just do it”. You can see that Nike has chosen to use a simple catchy slogan to catch the target audience attention. This will catch the person’s attention as it uses simple words that everyone understands and uses in their daily vocab therefore this is powerful because the advert is only using everyday vocab however the advert is still able to get the message across and sell their company with only using “Just do it” in their advert. I feel that this advert reduces the uses of technical terms and words, as there target audience wouldn’t be interested if it had fancy big words that people don’t usually use like medical terms.
This is a typical MacDonald advert that everyone knows or has seen. Ever realize how catchy their slogan is? That’s because it’s simple, catchy and like the Nike ad it’s using our daily language. This advert becomes so catchy because its even using our slang “lovin”, that isn’t proper English however it is to us it’s something that we are all familiar to hearing and seeing. This advert sounds like our everyday language even thought it isn’t proper English, MacDonald have still chosen to show their message like this because it relates to our type of jargon more therefore it will catch our eye and get us hooked. This is a powerful advert because it’s not even using proper English and its still attracting people and getting people hooked by just writing “i’m lovin’ it”. In my opinion by reducing technical terms we can understand and relate more to the advert as their target audience is us, however we could argue that MacDonald could at least write the proper “loving” instead of “lovin’” as it makes it look like MacDonald think we’re illiterate which I find insulting.
Every time Apple realses a new product their advert usually has a slogan like the one shown above. The iPhone 6 was much bigger than their other phones so Apple probs though to making their slogan for it “Bigger than bigger”. This advert is using a reception effect by repeating the word “Bigger”, this then enhances the fact that the iPhone 6 is much bigger compared their other products. This enhances power as just by saying by Apple saying “Bigger than bigger” we know that the iPhone 6 is bigger with only two simple words that are the same.
Coke is a big brand that everyone knows above is an advert where coke has decided to put names on it. I feel that by coke saying, “Share a Coke” they are trying to get people to buy more than one can or bottle to “share” with someone. By doing this I feel that Coke’s slogan is enhancing power because it’s trying to get us to buy more than one with just a short slogan.
My written task links to part 2 of the course, language and mass communication as we studied how language and power are related. I have formatted my text using a written communication as it fits my genre, which is a blog. The genre of my text is written in a format of a blog, this lets me express my views on how slogans and adverts use a type of language yet it’s still powerful. A blog format also allows me to help students who take a media or business course at a high school level struggling with analysing, which was my main reason of a blog. This is written in the present day, in a more modern tone, as students will be able to relate more to it. I decided to use a causal way of speaking, as the purpose of my blog is to inform students and guide them on how slogans are powerful and express my views and opinion the topic. This will allow the students to understand the text more and keep them interested. The relationship between the writer and the target audience isn’t close, the writer is just informing and giving her views on the topic. I have formatted my text using a written communication as it fits my genre, which is a blog.